Stock Trading

Support is .009 and .008 Resistance is .01 .011 .14 .019 and a possible test of .024

LOS ANGELES, CA--(Marketwire - 08/17/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) announced today that it has completed the acquisition of the "In the Raw�" registered trademark. The multi-year dispute between Muscle Flex's "In the Raw" and WWE's "Raw" trademark concluded in April of this year when Muscle Flex Inc. successfully defended its "In the Raw�" trademark against WWE "Raw" trademark application 1,153,018 in a final Federal Court appeal by the WWE. Previously, on June 18, 2008, the Canadian Intellectual Property Office (CIPO) Opposition Board issued its final decision with respect to the WWE Canadian trademark application for "RAW." The ruling confirmed that certain wares listed in the RAW trademark application 1,153,018 were confusingly similar and thus lacked distinctiveness from the "In the Raw�" registered trademark.

As part of its trademark victory, Muscle Flex Inc. is expediting the development of a diversified portfolio of "In the Raw�" branded merchandise. Products include multiple lines of apparel, such as caps, T-shirts and workout wear, extreme sports, reality-based videos and related music. Future products will be marketed through direct response media as well as traditional retail distribution. Details of the Muscle Flex 'In the Raw' brand are expected to be released shortly.
"The defense of the 'In the Raw' trademark has lasted many years and our victory comes as no surprise," commented Danny Alex, CEO of Muscle Flex. "Now that the appeal process has concluded, Muscle Flex is beginning the process to monetize the many lucrative merchandising and future licensing opportunities of the 'In the Raw' brand that had to placed on hold during the time of the dispute. We also intend to vigorously enforce all of our rights to the Canadian 'In the Raw' trademark as well as seek damages and infringement on all unauthorized use of our brand in Canada."
Danny Alex, CEO of Muscle Flex Inc., continued, "We are now measuring the specific potential damages the WWE has caused over the years, including lost merchandising and licensing revenues of our 'In the Raw' brand in Canada and infringement. Muscle Flex is confident that its evidence proves undeniably that the WWE procured the sale and distribution of 'Raw' labeled products that infringed on the 'In the Raw�' wares and services over a period of many years. In 2002, we issued a Cease and Desist order that was ignored by the WWE as they continued to sell 'Raw' branded merchandise in Canada knowing that 'In the Raw' was a registered trademark in Canada and had been for many years prior. As well, there were many attempts to settle the case, all of which were routinely ignored."
In a press release date July 20, 2009, Muscle Flex Inc. disclosed that it was in possession of WWE "Raw" labeled items that it believes directly infringe on its 'In the Raw' trademark. Items include; various CDs, VHS tapes and a number of apparel items. According to the WWE's most recent reported financial quarter, combined sales of WWE's consumer products and digital media business segments produced $40 million in global revenues. In previous quarters, these numbers were even higher.
For additional information regarding the "In the Raw�" trademark and details on the Federal Court and CIPO ruling, please visit our corporate website at www.MuscleFlexInc.com.
"Muscle Flex" and "Extreme Machine" are registered trademarks of Muscle Flex Inc., All Rights Reserved.
"In the Raw" is a Registered Trademark of Muscle Flex Inc. in Canada, All Rights Reserved.
About Muscle Flex Inc. (www.MuscleFlexInc.com)
Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television media and shows for general network and cable broadcast.
This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.
Contact:




Contact
Danny Alex
CEO
Phone: 310-717-1003
Email Contact
http://www.MuscleFlexInc.com (Corporate)
http://www.TheVitaminBUDDY.com (Product)
http://www.TheMuscleFlex.com (Product)
http://www.DannyAlex.com
http://www.MySpace.com/TheMuscleFlex
http://www.Twitter.com/MuscleFlex

MFLI +10% on increased volume Keep this one on radar into tomorrow as the RSI is turning up Support is The 20 day MA line of .009 which needs to hold imo Resistance is .01 .011 .014 .019 and a possible .024

Muscle Flex Inc. to Work With Danny Sarnoff, Grandson of David Sarnoff One of Time Magazine's 20 Builders and Titans, in Directing and Producing The BUDDY Tablet Caddy(TM) North American Infomercial
Press Release
Source: Muscle Flex Inc.
On Tuesday August 18, 2009, 5:00 am EDT
LOS ANGELES, CA--(Marketwire - 08/18/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) announced today that Danny Sarnoff, the Grandson of David Sarnoff, will direct and produce The BUDDY Tablet Caddy North American infomercial. Mr. Sarnoff possesses a wealth of directing, film and television experience and comes from a rich and distinguished family heritage of television and broadcasting. He is the Grandson of David Sarnoff who is known as the "father of broadcasting" and was the founder of the National Broadcasting Corporation (NBC) as well as the Chairman and CEO of Radio Corporation of America (RCA) from 1947 till 1971. David Sarnoff is one of Time 100's Builders and Titans who are Time Magazine's twenty innovators who changed "how the world works." As well, Mr. Sarnoff's father, Thomas Sarnoff, was the Executive Vice President, West Coast, of the National Broadcasting Company, Inc., as well as President of NBC Entertainment Corporation and his Uncle, Robert Sarnoff, also became the Chairman and CEO of RCA and NBC.

Danny Sarnoff's list of accomplishments is extensive. He was CEO of Pioneer Pictures and produced many made-for-television-movies including the new "Bonanza" and the "Star Trek" Specials. In the early 80s, Mr. Sarnoff began his career as an NBC executive and a member of the RCA new business task force. He developed and was CEO of Gamebay.com, one of the first of a new breed of profile-driven internet marketing companies which was sold to Multimedia Games, Inc. in April of 2001. Between 1993 and 1998, Mr. Sarnoff was a member of the Board of Directors and Vice President of Multimedia Games, Inc. with responsibility for designing and developing interactive high-speed bingo and video lottery games. Today, his company represents the bulk of the transactional database systems and progressive jackpot games which have become the core of the Native American Indian Gaming industry. In September 1998, he became President of TV Games, Inc; a subsidiary of Multimedia Games engaged in developing TV Game shows. Of late, Mr. Sarnoff has spent much time in the infomercial space directing, producing and writing for a number of "As Seen on TV" projects.

Muscle Flex Inc. and Mr. Sarnoff came to a decidedly like-minded decision to work together to direct and produce The BUDDY Tablet Caddy infomercial. Muscle Flex is excited to have the opportunity to work with the caliber of individual such as Mr. Sarnoff for two reasons; he provides an intense television background with an unconventional approach to infomercial development and secondly, from the onset, Muscle Flex Inc. CEO, Danny Alex and Mr. Sarnoff were synergistic in their business approach and vision and discussed an expanded working relationship to yield the potential for additional opportunities that may exist between Muscle Flex Inc. and Mr. Sarnoff going forward as the relationship and projects develop.

"Innovation in the infomercial idiom is very important to Muscle Flex Inc.," commented Danny Alex, CEO of Muscle Flex Inc. "We have no desire to do what has been done but rather we want to break new ground in defining 'As Seen on TV' media. From our first meeting, Mr. Sarnoff and I had an amazing affinity with concepts and macro strategy and with that came the potential for a number of other projects and a long reaching relationship past The BUDDY Tablet Caddy infomercial. Danny Sarnoff brings a new and fresh approach to Muscle Flex Inc.'s 'As Seen on TV' direct response infomercials and more importantly, he understands the approach we are taking with Muscle Flex. We are a 'people' orientated company and we need our customers to know that passion is the guiding principle behind what we do on TV and our products. Mr. Sarnoff's desire to work with Muscle Flex Inc. validates our business plan and our method of execution."

Danny Sarnoff provides Muscle Flex Inc. with a wealth of industry experience and relationships that firmly places Muscle Flex Inc. in an advantageous position to further its media presence in Los Angeles and abroad.

Muscle Flex Inc. and Mr. Sarnoff have begun formulating the final BUDDY tablet Caddy infomercial script as well as implementing the final stages of the video shoot which is expected to be shot in Los Angeles imminently.

"The BUDDY Tablet Caddy" and "The BUDDY" are trademarks of Muscle Flex Inc., All Rights Reserved.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television media and shows for general network and cable broadcast.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.

Contact:
ContactDanny AlexCEOPhone: 310-717-1003Email Contacthttp://www.MuscleFlexInc.com (Corporate)http://www.TheVitaminBUDDY.com (Product)http://www.TheMuscleFlex.com (Product)http://www.DannyAlex.comhttp://www.M...com/MuscleFlex

Muscle Flex Inc. Prepares for The BUDDY Tablet Caddy(TM) September 2009 Infomercial Launch and Provides a Complete BUDDY(TM) Update
Press Release
Source: Muscle Flex Inc.
On Thursday August 20, 2009, 5:00 am EDT
Companies:Muscle Flex, Inc.
LOS ANGELES, CA--(Marketwire - 08/20/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) announced that it is preparing for the September 2009 infomercial launch for The BUDDY Tablet Caddy(TM) and is providing a detailed update as to its release.

Muscle Flex Inc. is in the final stages of script development for The BUDDY Tablet Caddy(TM) short form infomercial (60 and 120 seconds) and anticipates the filming to occur during the first or second week of September. Preparations for the initial TV media campaign for The BUDDY(TM) are currently being formulated. The initial test of The BUDDY Tablet Caddy infomercial shall be run in a number of different markets and focus on those that are best suited from a demographic and geographic perspective. It is expected to run for 2-4 weeks and provide sales data that will allow Muscle Flex Inc. to determine what and if any adjustments are to be made.

On August 18, 2009, Muscle Flex Inc. announced that Danny Sarnoff, grandson to the legendary and "father of television" David Sarnoff, will be working with the company in directing and producing The BUDDY(TM) infomercial from script right to screen. To date, the scripting, filming and preparations for The Buddy(TM) infomercial have been beyond expectations. Muscle Flex Inc. and Danny Sarnoff anticipate additional projects between them as The Buddy Tablet Caddy project nears completion and a successful launch is orchestrated.

Muscle Flex Inc. is anticipating strong sales numbers for The BUDDY Tablet Caddy(TM). Muscle Flex Inc.'s initial informal research study of The BUDDY Tablet Caddy(TM) employed a series of questions designed to determine the potential response from a diverse range and random sample of consumers. The results were exceedingly positive in that the majority of people surveyed said they would purchase The BUDDY Tablet Caddy as a TV product offering. The results skewed even more favorably when the full "As Seen on TV" BUDDY Tablet Caddy offer was told to them at the conclusion of the survey resulting in excess of an 87% favorable purchase rating.

Muscle Flex has purchased the following website domains for The BUDDY Tablet Caddy:



�
NEEDTHEBUDDY.COM NEEDTHEBUDDY.NET
NEEDMYBUDDY.COM NEEDMYBUDDY.NET
ITSMYBUDDY.COM ITSMYBUDDY.NET
BUYABUDDYNOW.COM BUYABUDDYNOW.NET
THEBUDDYTABLETCADDY.COM THEBUDDYTABLETCADDY.NET
SENDMEABUDDY.COM SENDMEABUDDY.NET
SENDABUDDY.COM SENDABUDDY.NET
TABLETBUDDY.COM TABLETBUDDY.NET
BUYMYBUDDY.COM BUYMYBUDDY.NET
THE-BUDDY.COM THE-BUDDY.NET
BUDDYONTV.COM BUDDYONTV.NET
THEBUDDYCADDY.COM THEBUDDYCADDY.NET
BUDDYTABLETCADDY.COM BUDDYTABLETCADDY.NET
THEBUDDYTV.COM THEBUDDYTV.NET
GETHEBUDDY.COM GETTHEBUDDY.NET
MYVITAMINBUDDY.COM THEVITAMINBUDDY.COM
VITAMINCADDY.COM VITACADDY.COM
VITAMIN-BUDDY.COM VITAMIN-BUDDY.NET
VITAMINBUDDY.CA VITAMINBUDDY.NET


Part of Muscle Flex Inc. direct response program is to purchase a wide selection of domains for each product so it can do testing in various geographics to compile statistical information during each infomercial airing.

For more information on The BUDDY Tablet Caddy visit www.TheVitaminBUDDY.com.

"The BUDDY Tablet Caddy" and "The BUDDY" are trademarks of Muscle Flex Inc., All Rights Reserved.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc., All Rights Reserved.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television media and shows for general network and cable broadcast.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.

Muscle Flex Inc. Provides a Detailed Financial Synopsis on Product Release Costs and the Company's Current and Future Cash Expectations and Funding
Press Release
Source: Muscle Flex Inc.
On Monday August 24, 2009, 5:00 am EDT
Companies:Muscle Flex, Inc.
LOS ANGELES, CA--(Marketwire - 08/24/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) is providing investors with a detailed cost analysis of its product releases as well as its current and future cash funding considerations.

Product Releases

Muscle Flex� (www.MuscleFlexInc.com) anticipates that it will have sufficient capital to release 6 value products (products that retail between $9.95 - $19.95) the first of which is The BUDDY Table Caddy(TM) (www.theVitaminBUDDY.com). The following is a generic break-down of a Muscle Flex product release by costs:



�
Infomercial Filming: $20,000.00
Initial Product: $10,000.00
Web Development: $ 5,000.00
Initial Advertising: $20,000.00
Miscellaneous: $ 5,000.00
Legal: $ 5,000.00
----------
Total $65,000.00


The majority of profits from each product line are to be rolled back into additional advertising and inventory to grow each product through revenues generated by sales of the direct response TV program.

"Sugar Free" Television Show

Muscle Flex and Sterling Worldwide Entertainment, LLC (www.sterlingwwe.com), are in preparations to begin filming their daily prime time/daytime television talk show "Sugar Free." Muscle Flex� and Sterling each hold 50/50 ownership in the show and share equally in its future revenue streams. "Sugar Free" will be pitched to major television networks and national cable stations for North American and International distribution.

Both Muscle Flex and Sterling will contribute $135,000.00 for the completion of the pilot which will be in staged weekly contributions. A yet unannounced top-rated celebrity will host the "Sugar Free" TV show. International distribution opportunities have already presented themselves and Muscle Flex and Sterling hope to make an announcement shortly.

Current and Future Capital Considerations

To date, Muscle Flex has been financing its activities through personal shareholder loans provided primarily by the company Founder Danny Alex (www.DannyAlex.com). Danny Alex anticipates providing Muscle Flex an additional $300,000.00 in funding through personal shareholder loans. Another family member, Dana Alex is also expected to contribute up to an additional $100,000 in capital that will be in the form of a convertible debt instrument. If required, additional capital will be considered using equity and / or debt instruments offset by any profits derived from operations.

Upon Muscle Flex achieving profitability, growth of the company shall come almost exclusively from free cash-flow. Muscle Flex is keenly aware of the destructive nature of dilution and seeks to limit at every instance.

Salaries

To date, Danny Alex has opted not to take his salary but rather leave the cash in Muscle Flex and convert his salary into a shareholder loan. His salary in fiscal year 2008 was $1.00 and in 2009, his salary is expected to be $120,000.00. Danny Alex does not anticipate taking any portion of his salary until Muscle Flex is cash flow positive.

Cash Flow From Operations

It is impossible to know with any specificity if a product will generate positive cash flow. As a company, it is prudent to expect success and failures however, due to the intrinsically low fixed cost base of Muscle Flex, management believes it can maximize the profit potential of each product release through careful cash and cost management. A very low fixed cost base allows Muscle Flex to dramatically increase its ability to successfully monetize a product release into positive cash flow.

The BUDDY Tablet Caddy

Muscle Flex is in the final stages of development for The BUDDY Tablet Caddy(TM) short form infomercial (60 and 120 seconds). Muscle Flex is anticipating strong sales numbers for The BUDDY Tablet Caddy(TM) based on its initial informal research study that employed a series of questions designed to determine the potential response from a diverse range and random sample of consumers. The results were exceedingly positive. The majority of people surveyed said they would purchase The BUDDY Tablet Caddy as a TV product offering and skewed even more favorably when the full "As Seen on TV" BUDDY Tablet Caddy offer was told to them at the conclusion of the survey resulting in excess of an 87% favorable purchase rating.

"The BUDDY Tablet Caddy" and "The BUDDY" are trademarks of Muscle Flex Inc., All Rights Reserved.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc., All Rights Reserved.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television media and shows for general network and cable broadcast.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein

Muscle Flex Inc. Goes Live With The BUDDY Tablet Caddy and Begins Accepting Orders Just Prior to the Infomercial Release
Press Release
Source: Muscle Flex Inc.
On Wednesday September 9, 2009, 5:00 am EDT
LOS ANGELES, CA--(Marketwire - 09/09/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) announced today that it has officially gone live with The BUDDY Tablet Caddy(TM) and is accepting orders on its website, www.TheVitaminBUDDY.com, just prior to the national release of its short form 2 minute infomercial.

The initial inventory of 10,000 BUDDY Tablet Caddys has been ordered and Muscle Flex Inc. is expecting delivery of the product sometime very soon. A subsequent order of an additional 20,000 units is expected to be placed upon the airing of The BUDDY Tablet Caddy short form infomercial to ensure that inventory levels remain elevated as inventory is depleted through sales.

"It feels great to be at the point of accepting orders for The BUDDY Tablet Caddy," commented Danny Alex, CEO of Muscle Flex Inc. "Even though we are not expecting any significant sales prior to the release of the infomercial, making The BUDDY Tablet Caddy available for sale will ensure all of the customer sales and logistic considerations have been met satisfactorily."

Muscle Flex Inc. is anticipating strong sales numbers for The BUDDY Tablet Caddy(TM) and the initial informal research study conducted for The BUDDY Tablet Caddy(TM) were exceedingly positive in that the majority of people surveyed said they would purchase The BUDDY Tablet Caddy as a TV product offering. The results skewed even more favorably when the full "As Seen on TV" BUDDY Tablet Caddy offer was told to them at the conclusion of the survey resulting in excess of an 87% favorable purchase rating.

Muscle Flex Inc. is moving to release a total of three value priced ($9.95 - $19.95) consumer products for a pre-Christmas timeline. Muscle Flex is endeavoring to release an additional 2 value priced products so as to have 3 products available to consumers for the Christmas shopping season.

Details regarding the two other Muscle Flex value priced products are expected to be released shortly. As with the majority of Muscle Flex products, they transcend demographic, geographic and psychographic limits and will be marketed using 60 and 120 second infomercials. Danny Alex, the colorful and flamboyant CEO and Founder of Muscle Flex Inc., shall host the infomercials.

Muscle Flex to Attend the High Profile and Exclusive Emmy Awards GBK Productions Gifting Lounge for Its North American Debut of the Muscle Flex VATA Brasil(TM) Sports & Active Wear Line on September 18 and 19
Press Release
Source: Muscle Flex Inc.
On Monday September 14, 2009, 5:00 am EDT
LOS ANGELES, CA--(Marketwire - 09/14/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) (www.MuscleFlexInc.com) announced today that it will be attending the GBK Productions Emmy Awards Gifting Lounge on September 18 and 19 in Los Angeles and will debut its Muscle Flex VATA Brasil Sports & Active Wear collection, www.MuscleFlexVATA.com. This invite only event is an exclusive Emmy Awards gifting bazaar which is attended by Hollywood's elite celebrities, media, agents, producers and Hollywood insiders. The event is also well attended by national and international media and press organizations.

On June 29, 2009 Muscle Flex announced that influential Hollywood insider GBK Productions, (www.GBKProductions.com), provided a standing invite to Muscle Flex to all of its high profile Hollywood and National media events. GBK Productions invites only selected companies to attend their luxury and high profile galas and seeks to connect today's hottest celebrities, personalities and media with new and exciting products to create an industry "buzz" and national media exposure for companies showcasing their products at their world-class prestigious events. GBK Productions is the premier company engaged in putting on some of the most prestigious events and gifting suites in Hollywood which include: The MTV Music Awards, The Golden Globes, The Oscars, The American Music Awards, Cannes, the Sundance Film Festival, the Emmy Awards as well as the Superbowl, and many others.

Events such as the Emmy Awards GBK Productions Gifting Lounge forms an integral part of Muscle Flex's strategy of launching new products with intensified media exposure and allows for potential endorsement deals, testimonials and participation by some of Hollywood's most visible celebrities in helping to establish Muscle Flex brands.

"Muscle Flex's suite of products has that exciting, large market potential and celebrity appeal that can work extremely well in the high-profile gifting shows and Hollywood events," commented Gavin Keilly, President of GBK Productions. "GBK presents some of the most prolific and sought after Hollywood gifting events. Muscle Flex and their suite of products is always a welcome addition to the lineup."

"GBK Productions is an influential player in Hollywood and we are thrilled to be associated with Gavin Keilly and his talented group of media professionals. Our new products are being launched through a comprehensive marketing model in the $150 Billion direct response TV industry. GBK Productions provides the celebrity association and heightened 'media buzz' that differentiates our product releases and complements our efforts to maximize product awareness through multiple media channels," commented Danny Alex, Muscle Flex CEO.

Last week, Muscle Flex announced that it had signed an exclusive agreement with Houston PAD, master distributor for VATA Brasil(TM) for the development of two distinct sports & active wear collections:

The Exclusive Muscle Flex Premiere(TM) by VATA Brasil(TM) Collection -- The Muscle Flex Premiere line shall be an exclusive, original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil. To be launched in early 2010.

The Muscle Flex VATA Brasil Collection -- This Collection shall be comprised of hand-picked pieces from the VATA Brasil collection that Muscle Flex shall co-brand with VATA Brasil. The collection shall encompass 15 - 18 pieces with an exclusive marketing agreement for the direct response marketing vehicle. To be launched in October 2009.

The entire VATA Brasil and the Exclusive Muscle Flex Premiere Collection is a OneFit(TM) garment that fits sizes 0 - 12 making it a perfect candidate for a direct response 30 minute television program. The specially designed VATA OneFit fabric is a lightweight, highly elastic fabric that has four times more filaments than regular fabric. The VATA OneFit fabric has a memory stretch quality which allows for its incredibly comfortable OneFit feature.

Muscle Flex shall provide additional information regarding the 30 minute television program for the Exclusive Muscle Flex Premiere(TM) and Muscle Flex VATA Brasil(TM) Collections in more detail shortly.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.

"OneFit" and "VATA Brasil" are Trademarks of VATA Enterprises

"Muscle Flex Premiere" is a Trademark of Muscle Flex Inc.

Muscle Flex Mission Statement

Muscle Flex Inc. is a company dedicated to providing the highest quality health, fitness and lifestyle products that enrich and provide unequivocal betterment for an individual both physically and emotionally. To this end, Muscle Flex strives to always keep respect and honesty in all it delivers to its customers and provide the highest regard on the value of each individual. Muscle Flex believes it is its fiduciary duty to help in assisting all individuals attain a healthier lifestyle who have been disadvantaged one way or another by circumstances that were not of their choosing or control.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and infomercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.

Muscle Flex to Seek All Infringement Damages Against World Wrestling Entertainment (WWE) After It Was Successful in Defending Its "In the Raw(R)" Trademark Against the WWE's "Raw" Trademark
Press Release
Source: Muscle Flex Inc.
On Thursday September 17, 2009, 5:00 am EDT
Companies:Muscle Flex, Inc.
LOS ANGELES, CA--(Marketwire - 09/17/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) (muscleflexinc.com - Home) has announced to investors that it will be seeking all infringement damages against the World Wrestling Entertainment for its unauthorized use of "Raw" in Canada which it has used without permission for over 10 years. Muscle Flex has accumulated significant evidence which it believes proves undeniably that the WWE procured the sale and distribution of "Raw" labeled products that infringed on the "In the Raw�" wares and services over a period of many years and continue to this day. In 2002, a Cease and Desist order was issued but was ignored by the WWE as they continued to sell "Raw" branded merchandise in Canada knowing that 'In the Raw' was a registered trademark.

In a press release dated July 20, 2009, Muscle Flex Inc. disclosed that it was in possession of WWE "Raw" labeled items that it believes directly infringe on its 'In the Raw' trademark. Items include: various CDs, VHS tapes and a number of apparel items. According to the WWE's most recent reported financial quarter, combined sales of WWE's consumer products and digital media business segments produced $40 million in global revenues. In previous quarters, these numbers were even higher.

The multi-year dispute between Muscle Flex's "In the Raw" and WWE's "Raw" trademark concluded in April of this year when Muscle Flex successfully defended its "In the Raw�" trademark against WWE "Raw" trademark application 1,153,018 in a final Federal Court appeal by the WWE. Previously, on June 18, 2008, the Canadian Intellectual Property Office (CIPO) Opposition Board issued its final decision with respect to the WWE Canadian trademark application for "RAW." The ruling confirmed that certain wares listed in the RAW trademark application 1,153,018 were confusingly similar and thus lacked distinctiveness from the "In the Raw�" registered trademark.

"If someone steals your car and decides to drive it for 15 years knowing it was yours, how would you react?" commented Danny Alex, CEO of Muscle Flex Inc. "Now that the appeal process has concluded, Muscle Flex has begun the process to fully monetize all elements of its 'In the Raw' trademark including all infringement and potential damages caused by the WWE in its unauthorized use of 'Raw' in Canada. This has been a very long process and I fully intend to bring full and complete restitution to Muscle Flex shareholders... full stop."

Danny Alex continued, "We are measuring the specific potential damages the WWE has caused over the years and the dilution of our 'In the Raw' brand in Canada as a result of WWE's infringement. In 2002, we issued a Cease and Desist order that was ignored by the WWE as they continued to sell 'Raw' branded merchandise, and continue to do so in Canada, knowing that 'In the Raw' was and is a registered trademark in Canada and has been for many years prior."

Muscle Flex Inc. is in the process of developing its first generation of "In the Raw" logo designs that will appear on all branded merchandise. Details of the Muscle Flex 'In the Raw' brand are expected to be released shortly.

For additional information regarding the "In the Raw�" trademark and details on the Federal Court and CIPO ruling, please visit our corporate website at muscleflexinc.com - Home.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.

"Muscle Flex" and "In the Raw" are Registered Trademarks of Muscle Flex Inc.

The Muscle Flex VATA Brasil Sports & Active Wear Line to Be Included in the Distinctive Assets "Andre Agassi's 14th Annual Grand Slam for Children" Gift Basket by Lash Fary September 25-26, 2009 in Las Vegas
Press Release
Source: Muscle Flex Inc.
On Friday September 18, 2009, 5:00 am EDT
LOS ANGELES, CA--(Marketwire - 09/18/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) (muscleflexinc.com - Home) announced today that its Muscle Flex VATA Brasil Sports & Active Wear Line will be included in the "Andre Agassi's 14th Annual Grand Slam for Children" Gift Basket by Lash Fary and Distinctive Assets. The annual Andre Agassi Grand Slam for Children is the largest single fundraising event held in Las Vegas, and it attracts some of the biggest names in entertainment. Since its inception in 1995, the Grand Slam for Children has been distinguished by its roster of cream-of-the-crop entertainers. The Grand Slam for Children concert fundraiser benefits the Andre Agassi Charitable Foundation (AACF), a non-profit organization established in 1994 to assist at-risk youth in Las Vegas, where Agassi was raised.

Andre Agassi's Grand Slam for Children Event attracts some of the world's distinguished celebrities. Previous presenters and performers include:



�
Andre Agassi Paris Hilton
Carlos Santana George Lopez
Josh Groban Seal
Mary J. Blige Emeril Lagasse
Natasha Bedingfield Goo Goo Dolls
Emily Procter Hall & Oates
Celine Dion Matchbox 20
Ellen DeGeneres Jay Leno
Usher John Mayer
Leann Rimes Billy Joel
Sarah McLachlan


"Muscle Flex is extremely honoured to be a part of Andre Agassi's event," commented Danny Alex, CEO and Founder of Muscle Flex Inc. "It will once again propel Muscle Flex as well as the Muscle Flex VATA Sports and Active Wear Collection in front of and place product in the hands of some of today's biggest international celebrities. As well, disadvantaged children is a huge focus for Muscle Flex. This is a fantastic event and Andre Agassi and all of the celebrity performers and presenters who have participated have made and continue to make a huge positive impact on the lives of so many children. It is truly an honour for Muscle Flex."

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.