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Muscle Flex Inc. Announces Details of Its Second Value Priced Product Release; The Beagle StepFit(TM) Pedometer and the Beagle Mini by Muscle Flex(R)
Press Release
Source: Muscle Flex Inc.
On Monday September 21, 2009, 5:00 am EDT
Companies:Muscle Flex, Inc.
LOS ANGELES, CA--(Marketwire - 09/21/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) (muscleflexinc.com - Home) is pleased to announce details of its second product release, The Beagle StepFit(TM) Pedometer (beaglestepfit.com - Home). The Beagle StepFit is a multi-functional pedometer that clips onto the waist of an individual for walking or running and provides the wearer detailed information as to how many steps the person has taken as well as distance traveled. However, Muscle Flex has taken the pedometer one step further. The Beagle StepFit comes with all of the following features



�
1. Body Fat Monitor
2. Step Counter
3. Calorie Burn Counter
4. Distance Calculator
5. Exercise timer
6. Clock with Alarm: 12/ 24 Hour format


The Muscle Flex Beagle StepFit Pedometer will retail at $19.95 and will come with two free Beagle Minis(TM). The Beagle Mini is a Muscle Flex pedometer that is a step, distance and calorie counter all in one. The Beagle StepFit comes with the Muscle Flex lifetime guarantee.

Muscle Flex is currently developing a 1 and 2 minute short form direct response commercial for the Beagle that will be released nationwide prior to Christmas. The final script for The Beagle is in the final stages of completion with filming expected within the next 2-3 weeks. Danny Alex, the colourful and flamboyant CEO and Founder of Muscle Flex, will host The Beagle TV commercial segments.

Walking is the one form of exercise that is most common in a person's daily routine and is one of the easiest ways of increasing an individual's caloric burn rate. Once an individual knows how much they are walking, they can begin to set goals and increase their daily walking activity through the fun and self-motivating features that The Beagle provides. The Beagle is ideal for runners too.

"Muscle Flex is going to get America fit, one step at a time," replied Danny Alex, CEO of Muscle Flex Inc. "We are very excited about The Beagle StepFit Pedometer and strongly believe that it will be a blockbuster hit for Muscle Flex. One of the key strategies of Muscle Flex is developing strong brand recognition by becoming the defacto name within a product category. We will make the Muscle Flex Beagle StepFit the name everyone in America associates with a high quality pedometer."

Muscle Flex is soon to release its first value priced product, The BUDDY Tablet Caddy(TM) (buddytabletcaddy.com - Home) direct response TV commercial nationally as well as its up and coming sports and active wear lines, The Muscle Flex Premiere(TM) and Muscle Flex VATA Brasil(TM) collections (muscleflexvata.com - Home) which will be marketed via a 30 minute direct response television program as well as traditional retail. Muscle Flex is expected to release details of its third value priced product in the very near future.

The Beagle StepFit Pedometer by Muscle Flex ... Get Fit One Step at a Time(TM)

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.

"The Beagle StepFit" and "Get Fit One Step at a Time" are Trademarks of Muscle Flex Inc

Muscle Flex(R) Wraps Up Its Emmy Awards Week Activities and Describes It as Being "Extremely Successful"
Press Release
Source: Muscle Flex Inc.
On Tuesday September 22, 2009, 5:00 am EDT
Companies:Muscle Flex, Inc.
LOS ANGELES, CA--(Marketwire - 09/22/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) (muscleflexinc.com - Home) wrapped up its Emmy Awards week activities on Sunday and is providing investors a summary of a number of events that Muscle Flex was a part of. The two-day GBK Productions Emmy Awards Gifting Lounge was held on Friday and Saturday from 11 am - 6 pm. Muscle Flex had the opportunity to meet and showcase its Muscle Flex VATA Brasil(TM) Sports and Active Wear Line to a number of individuals from the press and media outlets including three television / online interviews as well as magazines and online columns. In addition, Danny Alex spent time with and showcased the Muscle Flex VATA Brasil Collection to a number of high profile celebrities such as Jennifer Love Hewitt, Morgan Fairchild, Randy Jackson and Neal McDonough to name a few. A total of 39 various television celebrities visited the Muscle Flex suite and the reactions to the Muscle Flex VATA Brasil Collection were extremely positive and upbeat.

Muscle Flex developed many significant relationships and networking contacts during the week. There are many that have the potential to be extremely beneficial and lucrative to Muscle Flex Inc. Details will be provided as material changes develop.

The week ended off with the 61st Annual Primetime Emmy Awards Show on Sunday evening, which Danny Alex was in attendance. Danny described the Emmys Show as a fabulous production and a great way of meeting and developing relationships with some of television's most prolific celebrities and insiders. The relationships that were forged are of high value in their potential benefit for Muscle Flex Inc.

In addition, Muscle Flex was included in the prestigious and exclusive "Everybody Wins at the Emmys Gift Basket" produced by Lash Fary and Distinctive Assets (Distinctive Assets). Lash Fary is the founder of Distinctive Assets which, for over a decade, has provided the most coveted and sought after Gift Baskets to Hollywood celebrities and industry elite. Lash Fary is decidedly one of Hollywood's most influential product trend setters and high profile celebrity event organizers. Under the leadership of Lash Fary, Distinctive Assets has set new standards for Gift Baskets and Gift Lounges for events such as the GRAMMYs, the Tony Awards, the Latin GRAMMYs, the People's Choice Awards, MTV Movie Awards and many others. Well known to Hollywood's elite, Lash Fary and Distinctive Assets are responsible for gifting a who's who of Hollywood over the past decade including Paris Hilton, Brad Pitt, Oprah Winfrey, Martha Stewart, Fergie and Denise Richards.

All Nominees who did not win their category received a Distinctive Assets "Everybody Wins at the Emmys Gift Basket." The complete list of individuals who received this year's Distinctive Assets Gift Basket is:



�
Lead Actor (Drama)
Hugh Laurie (House) Simon Baker (The Mentalist)
Michael C. Hall (Dexter) Gabriel Byrne (In Treatment)
Jon Hamm (Mad Men)

Lead Actor (Comedy)
Tony Shalhoub (Monk) Steve Carell (The Office)
Jemaine Clement (Flight of the Charlie Sheen (Two and a Half Men)
Conchords)
Jim Parsons (The Big Bang Theory)

Lead Actress (Drama)
Kyra Sedgwick (The Closer) Mariska Hargitay (Law & Order: SVU)
Sally Field (Brothers & Sisters) Holly Hunter (Saving Grace)
Elisabeth Moss (Mad Men)

Lead Actress (Comedy)
Tina Fey (30 Rock) Mary-Louise Parker (Weeds)
Sarah Silverman (The Sarah
Silverman Program)
Christina Applegate (Samantha Who?)
Julia Louis-Dreyfus (The New Adventures of Old Christine)

Supporting Actor (Drama)
William Shatner (Boston Legal) William Hurt (Damages)
Aaron Paul (Breaking Bad) John Slattery (Mad Men)
Christian Clemenson (Boston
Legal)

Supporting Actor (Comedy)
Kevin Dillon (Entourage) Tracy Morgan (30 Rock)
Jack McBrayer (30 Rock) Neil Patrick Harris (How I Met Your
Rainn Wilson (The Office) Mother)

Supporting Actress (Drama)
Rose Byrne (Damages) Chandra Wilson (Grey's Anatomy)
Dianne Wiest (In Treatment) Sandra Oh (Grey's Anatomy)
Hope Davis (In Treatment)

Supporting Actress (Comedy)
Elizabeth Perkins (Weeds) Vanessa Williams (Ugly Betty)
Jane Krakowski (30 Rock) Amy Poehler (Saturday Night Live)
Kristin Wiig (Saturday Night Live)


Muscle Flex Mission Statement

Muscle Flex Inc. is a company dedicated to providing the highest quality health, fitness and lifestyle products that enrich and provide unequivocal betterment for an individual both physically and emotionally. To this end, Muscle Flex strives to always keep respect and honesty in all it delivers to its customers and provide the highest regard on the value of each individual. Muscle Flex believes it is its fiduciary duty to assist all individuals attain a healthier lifestyle who have been disadvantaged one way or another by circumstances that were not of their choosing or control.

Muscle Flex(R) Registers The Beagle StepFit(TM) With the USPTO for Trademark Registration for Its New Direct Response Product, The Beagle StepFit Pedometer
Press Release
Source: Muscle Flex Inc.
On Wednesday September 23, 2009, 11:28 am EDT
Companies:Muscle Flex, Inc.
LOS ANGELES, CA--(Marketwire - 09/23/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) (muscleflexinc.com - Home) has submitted its trademark application for The Beagle StepFit for trademark registration with the USPTO (United States Patent and Trademark Office). Visit beaglestepfit.com - Home for product details.

The Beagle StepFit is the second value product release by Muscle Flex and is a multi-functional pedometer that clips onto the waist of an individual for walking or running and provides the wearer detailed information as to how many steps the person has taken as well as distance travelled. However, Muscle Flex has taken the pedometer one step further. The Beagle StepFit comes with all of the following features:



�
1. Body Fat Monitor
2. Step Counter
3. Calorie Burn Counter
4. Distance Calculator
5. Exercise timer
6. Clock with Alarm: 12/24 Hour format


Muscle Flex is currently developing a 1 and 2 minute short form direct response commercial for the Beagle that will be released nationwide prior to Christmas. The final script for The Beagle is in the final stages of completion with filming expected within the next 2-3 weeks. Danny Alex, the colorful and flamboyant CEO and Founder of Muscle Flex, will host The Beagle TV commercial segments.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.

"The Beagle StepFit" and "Get Fit One Step at a Time" are Trademarks of Muscle Flex Inc.

Muscle Flex Mission Statement

Muscle Flex Inc. is a company dedicated to providing the highest quality health, fitness and lifestyle products that enrich and provide unequivocal betterment for an individual both physically and emotionally. To this end, Muscle Flex strives to always keep respect and honesty in all it delivers to its customers and provide the highest regard on the value of each individual. Muscle Flex believes it is its fiduciary duty to assist all individuals attain a healthier lifestyle who have been disadvantaged one way or another by circumstances that were not of their choosing or control.

Muscle Flex(R) to Produce and Air a Two Minute Direct Response Commercial for the Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection Ahead of Its 30 Minute Television Program
Press Release
Source: Muscle Flex Inc.
On Thursday October 1, 2009, 5:00 am EDT
LOS ANGELES, CA--(Marketwire - 10/01/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) announced today that it will produce and air a 2 minute direct response commercial for its Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection (muscleflexvata.com - Home) ahead of its 30 minute TV program. Muscle Flex expects to launch the Muscle Flex VATA Brasil(TM) Collection in October 2009 and the Exclusive Muscle Flex Premiere(TM) Collection by VATA Brasil(TM) early in the New Year. The Muscle Flex VATA Brasil 2 minute commercial will be a "drive to the internet" strategy that is intended to initiate substantial ecommerce revenue as well as introduce the sassy, sexy and exciting styles of this one-of-a-kind active wear collection. The Muscle Flex VATA Brasil 2 minute commercial will be aired in cities where the BUDDY Tablet Caddy(TM) and the Beagle StepFit(TM) have already established significant Muscle Flex brand awareness and loyalty to enhance revenue and website traffic numbers.

The Muscle Flex VATA Brasil and the exclusive Muscle Flex Premiere Collections are a OneFit(TM) garment that fits sizes 0-12 making it a perfect product for a direct response 2 minute and 30 minute television program. The specially designed VATA OneFit(TM) fabric is a lightweight, highly elastic fabric that has four times more filaments than regular fabric. The VATA OneFit fabric has a memory stretch quality which allows for its incredibly comfortable OneFit feature as well as natural wicking that uses no chemical treatments to draw the moisture from the skin to the surface where it quickly evaporates.

The Muscle Flex VATA Brasil 2 minute commercial will air prior to the full length 30 minute program which will showcase both the Muscle Flex VATA Brasil and the Exclusive Muscle Flex Premiere Collections. The 30 minute program, which is currently in development, will be an exciting showcase of both collections and will utilize 4 or 5 of today's high profile female celebrities. Danny Alex will host the 30 minute program and he promises that it will be a one-of-a-kind entertaining and inspiring showcase of both collections.

"The Muscle Flex VATA Brasil and the Muscle Flex Premiere lines are the hottest thing to hit female sports, fitness and casual apparel. We fully expect to capture significant market share in the female apparel category and grow that share exponentially," commented Danny Alex, CEO of Muscle Flex Inc. "The reaction to the lines has been phenomenal to say the least. During Emmy week, we had the opportunity to showcase and gift pieces from the line to a large number of celebrities and media and the response was truly amazing. In addition to the TV commercials, we have several high profile promotional events scheduled over the next few months that will truly propel both collections to the next level."

Muscle Flex signed an exclusive agreement with Houston PAD, master distributor for VATA Brasil(TM) for the development of two distinct sports & active wear collections:

The Exclusive Muscle Flex Premiere(TM) by VATA Brasil(TM) Collection -- The Muscle Flex Premiere line shall be an exclusive, original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil. To be launched in early 2010.

The Muscle Flex VATA Brasil Collection -- This Collection shall be comprised of hand-picked pieces from the VATA Brasil collection that Muscle Flex shall co-brand with VATA Brasil. The collection shall encompass 15 - 18 pieces with an exclusive marketing agreement for the direct response marketing vehicle. To be launched in October 2009.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.

"The BUDDY Tablet Caddy," "The Beagle StepFit" and "Muscle Flex Premiere" are Trademarks of Muscle Flex Inc.

"OneFit" and "VATA Brasil" are Trademarks of Vata Enterprises

.
Muscle Flex(R) to Join the Official Latin GRAMMY(R) Awards Talent Gift Lounge November 3-5 in Las Vegas to Showcase Its Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection to Coincide With the Release of the BUDDY Tablet CADDY(TM) and Beagle StepFit(TM) Commercial Launches
Press Release
Source: Muscle Flex Inc.
On Tuesday October 6, 2009, 5:00 am EDT
Companies:Muscle Flex, Inc.
LOS ANGELES, CA--(Marketwire - 10/06/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) announced today that it will participate in the official Backstage Talent Gift Lounge at the 10th Annual Latin GRAMMY� Awards where it will showcase its Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection. The Latin GRAMMYs are being held at the Mandalay Bay Events Center in Las Vegas on November 5, 2009 and will be broadcast live on the Univision Network. Muscle Flex will have two representatives backstage during rehearsals for a two-day gifting event. This official gift lounge is produced by industry leader Distinctive Assets and is an invite-only showcase of some of the hottest products hand-picked by one of Hollywood's most influential trendsetters, Lash Fary, founder of Distinctive Assets. Billed as one of the most watched television music events globally, the Latin GRAMMY Awards attracts many of the largest and most influential media and international press organizations as well as musicians and industry leaders. This premier event will coincide with Muscle Flex's BUDDY Tablet Caddy(TM) and Beagle StepFit(TM) commercial launches in November.

While this year's star-powered roster of talent is yet to be released, celebrities who have previously come out to perform or present at the Latin GRAMMY Awards include:



�
Shakira Ricky Martin Jennifer Lopez John Legend
Gloria Estefan Carlos Santana George Lopez Jessica Simpson
Thalia Marc Anthony Eva Longoria Los Tigres Del Norte
Black Eyed Peas Sofia Vergara Calle 13 Juan Luis Guerra
Penelope Cruz Salma Hayek Daddy Yankee Daisy Fuentes


Muscle Flex will showcase its Muscle Flex VATA Brasil Sports and Active Wear Line to an incredible list of international media and musicians. The potential media exposure generated from this backstage event for the Muscle Flex VATA Brasil Collection is awesome to say the least. Muscle Flex will have the opportunity to meet and place Muscle Flex VATA Brasil pieces into the hands of some of the most influential entertainers and industry insiders.

"Muscle Flex is eager to participate in any media driven event that showcases and brings the potential for international attention to our products," commented Danny Alex, CEO of Muscle Flex Inc. "This Distinctive Assets Gift Lounge is part of the official Latin GRAMMY week activities and will allow Muscle Flex to be face to face with the world's most prolific and influential press, entertainers, music insiders and celebrities. It is the perfect recipe to launch the Muscle Flex BUDDY Tablet Caddy and Beagle StepFit national commercial campaigns."

Muscle Flex has signed an exclusive agreement with Houston PAD, master distributor for VATA Brasil(TM), for the development of two distinct sports & active wear collections:

The Exclusive Muscle Flex Premiere(TM) by VATA Brasil(TM) Collection -- The Muscle Flex Premiere line is an exclusive, original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil (to be launched in early 2010).

The Muscle Flex VATA Brasil Collection -- This Collection is comprised of hand-picked pieces from the VATA Brasil collection that Muscle Flex has co-branded with VATA Brasil. The collection encompasses 15 - 18 pieces with an exclusive marketing agreement for a direct response marketing vehicle (to be launched in October 2009).

The entire VATA Brasil and the Exclusive Muscle Flex Premiere Collection is a OneFit(TM) garment that fits sizes 0 - 12 making it a perfect candidate for a direct response 30-minute television program. The specially designed VATA OneFit fabric is a lightweight, highly elastic fabric that has four times more filaments than regular fabric. The VATA OneFit fabric has a memory stretch quality which allows for its incredibly comfortable OneFit feature.

The BUDDY Tablet Caddy(TM) (buddytabletcaddy.com - Home)

The Muscle Flex BUDDY Tablet Caddy is a compact and portable Tablet Caddy that has 3 compartments, adjustable timer and alarm to remind the user to take their medications or vitamins. The BUDDY(TM) has several user friendly features: it's compact, portable, lightweight, easy to use and has an adjustable timer and alarm mechanism. No more missed prescriptions or vitamins with The BUDDY(TM)!

The Beagle StepFit(TM) Pedometer (beaglestepfit.com - Home)

The Muscle Flex Beagle StepFit(TM) is a multi-functional pedometer that clips onto the waist of an individual for walking, running, tennis, golf and many other sports and provides the wearer detailed information as to how many steps the person has taken as well as distance travelled. However, Muscle Flex has taken the pedometer one step further. The Beagle StepFit comes with all of the following features:



�
-- Body Fat Monitor
-- Step Counter
-- Calorie Burn Counter
-- Distance Calculator
-- Exercise timer
-- Clock with Alarm: 12/24 Hour format

Muscle Flex Developing a Strong Product Portfolio in the "Water" Category to Include Filtration, Bottled Water and Health Infused Water
Press Release
Source: Muscle Flex Inc.
On 5:17 am EDT, Thursday October 8, 2009
Companies:Muscle Flex, Inc.
LOS ANGELES, CA--(Marketwire - 10/08/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) (muscleflexinc.com - Home) announced today that it is developing a strong portfolio of "Water" related products to market using its direct response, online ecommerce and traditional retail methods. Muscle Flex� regards "Water" as potentially the most important ingredient in maintaining a healthy lifestyle and it is estimated that as much as 75% of Americans do not drink enough good clean water. Water consumption is one of Danny Alex's, the CEO and Founder of Muscle Flex Inc., 30 fitness rules to living a better and healthier lifestyle. Muscle Flex is developing a several water related products and will be included as one of Muscle Flex's main product categories.

Muscle Flex is currently finalizing an at-home water filtration product it expects to retail from between $19.95 - $29.95 that it intends to market via a 2 minute short form commercial. Muscle Flex is developing a comprehensive list of "Water" related products from easy at-home and on-the-go filtration products to bottled water and water that is infused with additional nutrients and enhanced benefits.

The benefits of drinking ample amounts of water are numerous:



�
-- Dehydration can slow down one's metabolism as much as 3%
-- One glass of water can shut down midnight hunger angst.
-- Lack of water is considered the primary reason for daytime fatigue.
-- Research indicates that 8-10 glasses of water a day could
significantly ease back and joint pain for up to 80% of sufferers.
-- A mere 2% drop in body water can trigger fuzzy short-term memory,
trouble with basic math, and difficulty focusing on the computer screen or
on a printed page.
-- Drinking ample amounts of water daily has been found to decreases the
risk a number of negative human conditions and diseases.


"Water products are a major focus for Muscle Flex Inc.," commented Danny Alex. "If people drank 1 or 2 glasses of water when they felt sluggish, tired or fatigued, within minutes they would feel revived and come alive. Water is something that everyone MUST drink and everyone understands the importance of it. Muscle Flex will be a one-stop provider of real-life 'Water' solutions for people ... solutions that are innovative and that can easily be applied to anyone's lifestyle. Becoming and staying healthy is all about simple one-step at a time lifestyle changes that take hold and stick as permanent lifestyle changes. As with the majority of Muscle Flex products, the Muscle Flex lifetime guarantee will apply to our water related products. It shows our commitment to quality as well as building the brand name, Muscle Flex, that people trust and hold in high regard. Unequivocal consumer trust in Muscle Flex and in all Muscle Flex brands is critically important as an over-all corporate mission"

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.

About Muscle Flex Inc. (muscleflexinc.com - Home)

Muscle Flex Launches Its New Website at MuscleFlexInc.com
Press Release
Source: Muscle Flex Inc.
On 12:47 pm EST, Wednesday November 4, 2009
Companies:Muscle Flex, Inc.
LOS ANGELES, CA--(Marketwire - 11/04/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) announced today that it has launched its new corporate website at www.MuscleFlexInc.com. Muscle Flex is in the process of re-designing all of its online sites and properties to reflect a consolidated and focused marketing and image brand.

"We are re-designing all of our media heading into the national release of the Beagle StepFit Pedometer and the BUDDY Tablet Caddy so that it is consistent with its imagery and branding across all of our products, Muscle Flex and my role as the spokesperson," replied Danny Alex, CEO and Founder of Muscle Flex. "It's a huge task and we are working round the clock to continue the process. Every Muscle Flex media piece that the consumer has exposure to must exceed their expectations or at the very least, meet them. Investors can expect a lot of new media pieces being released in the very near future as we fine tune the Muscle Flex image and initial brand exposure to the public."

Muscle Flex just released the Muscle Flex� Beagle StepFit(TM) 2-minute commercial and one-page landing page at www.BuyTheBeagle.com. Muscle Flex is releasing the Beagle StepFit(TM) 2-minute direct response commercial simultaneously with the BUDDY Tablet Caddy(TM) later in November 2009 on a North America broadcast.

Muscle Flex carefully considers the script, content and production quality of each commercial and is focused on developing 3 distinct brands; 1) The Muscle Flex corporate brand, 2) The host, Danny Alex, 3) The product that is the subject of the 2 minute spot. Muscle Flex provides no compromise in the quality, energy, entertainment value and delivery of the product message in each Muscle Flex commercial.

Muscle Flex expects to debut the BUDDY Tablet Caddy 2-minute commercial shortly as final touches are made on the final edit.

LOS ANGELES--(BUSINESS WIRE)--Muscle Flex Inc. (www.MuscleFlex.com) (Pink Sheets:MFLI - News) announces The Complete Package, a new reality television show that merges Victoria’s Secret style and attitude with The Apprentice business savvy, has finally arrived! Following many hours of deliberation in the boardroom, a title for the competition show has been reached… “The Complete Package,” as created by Danny Alex, CEO of Muscle Flex, Inc., the health, fitness and lifestyle company best recognized for its exclusively female, sassy VATA Sports Collection (www.MuscleFlexVATA.com). The chosen winner of the show will be named the season’s official Miss Muscle Flex representative.

www.MissMuscleFlex.com

Announced today, an open casting call for the pilot episode will take place Saturday, February 27, at 8:00am at HD Vision Broadcast Center in Studio City, California.

“The Complete Package” welcomes all women with a pulse to participate in its edgy, just-when-you-thought-you-had-seen-it-all competition.

Thousands of women in all shapes and sizes are expected to participate for a chance at winning the title. The winner will be selected on the following criteria: Beauty, Business Smarts, Fitness, Fashion Sense, Intellect, Sex Appeal, Confidence, Spirit and Heart. The judging line-up will feature Danny Alex with his fellow celebrity judges.

Danny Alex states: “Who is ‘The Complete Package’? This show will redefine what sexy is in America… and we are looking for all of it!”

“The Complete Package” is searching for the new face and image of Muscle Flex for one season. What will the winning contestant receive? The whole Hollywood experience! A contract representing Muscle Flex in advertising, red carpets and other public appearances, photo shoots, special promotions, corporate events as well as giving their smarts in the boardroom.

The 10-episode series will incorporate all of the drama, humor and the unexpected that comes when women compete. How does a beautiful woman get prepared for the opportunity of a lifetime? What decisions go into make-up, hair, wardrobe, and attitude to standout from the rest? What interaction takes place when they’re living with the competition? Who’s their friend and who’s their enemy?

This is a 24/7 competition never out of the eye of the camera. Special features in the show will include fashion couture on-a-budget, a swimsuit contest, perseverance, endurance, fitness, sales and business acumen, public appearances, and getting real in the ‘must see and hear’ Truth Booth. Each week one contestant will be eliminated until only one winner stands in the spotlight.

The audience will also get to follow Danny’s day-to-day business operations, the building of his brand and the interaction between his Muscle Flex staff and the contestants in a Beverly Hills, 90210 setting.

And that's just season one! Which contestant will demonstrate the best staying power? Stay tuned!

“The Complete Package” is co-executive produced by Bill Garnet and Jacque Lueth (both with Wesley Morris Entertainment, Inc., responsible for such shows as “Battle of the Network Stars,” “The Superstars”). Also joining the team as co-executive producers are Alex and his marketing partners, Ken Collis and Tracy Keyser of TLK Fusion Entertainment, Inc. (http://tlkfusion.com).

In a joint statement from the co-executive production team, "We are extremely excited about producing a show that empowers women. Our goal for ‘The Complete Package’ is to bring an edge with a taste of style to reality television."

Muscle Flex Inc. Cancels 5,043,750 Common Shares


.Companies:Muscle Flex, Inc..Press Release Source: Muscle Flex Inc. On Wednesday February 17, 2010, 5:00 am EST
LOS ANGELES--(BUSINESS WIRE)--Muscle Flex Inc. (http://www.MuscleFlex.com/) (Pink Sheets:MFLI - News) announced today that it has cancelled 5,043,750 shares of its common stock. The share cancellation is effective as of February 17, 2010.

On February 10, 2010, Muscle Flex Inc. announced the cancellation of 5,325,000 shares of its common stock for a combined total of 10,368,750 common shares. The share cancellation is in regards to a transaction from 2008 that was not concluded.